IF YOU’RE NOT GAINING PUBLIC TRUST EVERY DAY, YOU’RE LOSING IT.
| “ | THERE IS NO GREATER CHALLENGE FACING THE AGRICULTURAL AND FOOD INDUSTRY THAN THAT OF EARNING AND MAINTAINING THE TRUST OF THE CONSUMER.” |
We are experienced in the agri-food sector and specialize in public trust best practices. We possess knowledge of national and international industry public trust research. We can collaborate with organizations such as the Canadian Centre for Food Integrity, Agriculture in the Classroom Canada, Ag More Than Ever, Farm & Food Care, Canadian Agri-food Marketers Alliance, among others.
We see an opportunity for the industry, and producers in particular, to connect with consumers on a highly personal level by leading with shared values. “How is this relevant to my life today?” and “How does this affect myself and my family?” must be answered by speaking to both the head and the heart through storytelling that resonates with consumers as credible, relevant and interesting.
Our specializations:
- Measure your audiences’ trust in you and your brand with proven research methodologies
- Develop public trust communication strategies using sound market-based research and strategic best practices, to educate your audiences in public trust best practices
- Engage with your audiences and stakeholders using in-depth interviews, online surveys, group working sessions, focus groups and public omnibuses
- Provide public trust consulting services and recommendations to adjust your brand’s marketing and media plans and advertising campaigns
- Provide practical strategic solutions to engage your audiences in meaningful dialogue
- Develop crisis communications strategies and preparedness protocols for organizations at risk of losing public’s confidence and support
- Guide organizations’ social media, media relations and content development efforts to be informed of public trust best practices
- Create brand strategies that clearly define the organization as a trusted entity deserving of the social license to operate
- Create HR attraction strategies to attract potential employees
- Support organizations’ leadership in communicating ESG commitments
- Develop producer engagement strategies to encourage communications participation
Cultivated experience
Public Trustworks is an independent division of 6P Marketing.
6P Marketing is a full-service marketing firm, and one of only a few Canadian communication firms to excel specifically within the sensitive area of building public trust for agriculture and food industries. Since 2007, 6P has blended innovative creative with progressive marketing strategy to help organizations promote their messaging, products, and services with passion.
With a strategy-forward approach to solving all communication challenges, 6P’s passion for and extensive experience with agri-food and issues management catalyzed into Public Trustworks, a specialized entity of 6P, built to partner with the agri-food industry’s efforts to broaden public trust.
Proud member of
