TRUST, COMMUNICATION, DIFFERENTIATION AND Risk Mitigation ARE ESSENTIAL IN THE HIGHLY COMPETITIVE AND COMPLEX AGRI-FOOD INDUSTRY.
| “ | trust takes years to build, seconds to lose, and a lifetime to rebuild.” |
– The Centre for Food Integrity
Gaining and Maintaining stakeholders’ trust plays a major role in creating a sustainable future for the Agri-food sector.
Public Trustworks is a Canadian agri-food public trust consultancy, working to support the food system’s leaders by providing actionable strategic solutions and tools helping the industry’s ongoing efforts of securing its social license.
Public Trustworks specializes in helping Agrifood organizations who are concerned with:
How to measure their audiences’ trust status and trajectory
What to say to earn
their stakeholders’ trust
How to reach and get in front of their audiences with this message
How to build leadership consensus to ensure effective action
With the continued focus on growing and raising food sustainably, the ever-changing landscape of modern agriculture practices, the increasing prevalence for use of ESG, SDG priorities and other risk mitigation frameworks, and consumers’ lack of knowledge and connection to the farm, maintaining trust with the public remains a challenge.
Each of our agri-food clients has different needs. Our goal is to help them reap the benefits of strategic, thoughtful communications that increase awareness, engagement, market share, investor and stakeholder support, and public trust.
| “ | Food is deeply and intrinsically important to people. Food is personal; people are willing to fight for it.” |
– Charlie Arnot, Center for Food Integrity, USA
“We’ve benefited by having this partnership. Their tight knit group passionately supports the good work we do, building public trust on behalf of Manitoba’s pork producers. They have invested countless hours to become experts within Ag and food trends, and specifically the ‘ins and outs’ of our sector. I appreciate their openness and collaborative approach, and am proud of what we have accomplished over the last 10 years.”
Susan Riese
Manager, Public Relations & Consumer Marketing Programs
Manitoba Pork
“The team stepped up to help CAMA express our expanded mandate of being more inclusive of Canada’s entire food system, from primary production to branded food products on the grocery store shelf. Their brand strategy team that lead our name and brand evolution, and the creative development team who visually brought life to it, invested much research, expert thinking and passion. They collaboratively worked with the Executive and ultimately delivered recommendations and solutions I knew would be well received by the National Board and our members.”
Mary Thornley
Executive Director
Canadian Agri-food Marketers Alliance
“The team at Public Trustworks surpassed our expectations in developing a comprehensive three-year marcomms strategy. The diverse expertise of the Trustworks team, coupled with practical strategy and stakeholder engagement, was evident in how they approached the project. Addressing the complexities of the entire beef value chain is a significant challenge, particularly when working to develop effective strategies to meet the needs of multiple audiences, perspectives and priorities. Their commitment to excellence was evident as they went above and beyond, actively engaging with roundtable members to ensure every aspect of the value chain was thoroughly and thoughtfully considered. Given my responsibility for promoting the roundtable, its programs and the three-pronged sustainability of Canada’s entire beef sector, I am confident that the strategy will be instrumental in achieving our goals.”
Andrea White
Director, Marketing & Stakeholder Relations
Canadian Roundtable for Sustainable Beef
“Public Trustworks brings a rare combination of deep agri-food expertise and facilitation skill. Their approach to public trust helped our team—and the broader ProteinMB network—see trust not just as a desired outcome, but as an actionable strategic priority. By bringing nationally recognized, specialized expertise to our events, they help us deliver real value to our members and strengthen the industry as a whole.”
Head of Policy and Government Relations, Prairies
Executive Director
ProteinMB
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