TRUST, COMMUNICATION, DIFFERENTIATION AND Risk Mitigation ARE ESSENTIAL IN THE HIGHLY COMPETITIVE AND COMPLEX AGRI-FOOD INDUSTRY.
| “ | trust takes years to build, seconds to lose, and a lifetime to rebuild.” |
– The Centre for Food Integrity
Gaining and Maintaining stakeholders’ trust plays a major role in creating a sustainable future for the Agri-food sector.
Public Trustworks is a Canadian agri-food public trust consultancy, working to support the food system’s leaders by providing actionable strategic solutions and tools helping the industry’s ongoing efforts of securing its social license.
Public Trustworks specializes in helping Agrifood organizations who are concerned with:
How to measure their audiences’ trust status and trajectory
What to say to earn
their stakeholders’ trust
How to reach and get in front of their audiences with this message
How to build leadership consensus to ensure effective action
With the continued focus on growing and raising food sustainably, the ever-changing landscape of modern agriculture practices, the increasing prevalence for use of ESG, SDG priorities and other risk mitigation frameworks, and consumers’ lack of knowledge and connection to the farm, maintaining trust with the public remains a challenge.
Each of our agri-food clients has different needs. Our goal is to help them reap the benefits of strategic, thoughtful communications that increase awareness, engagement, market share, investor and stakeholder support, and public trust.
| “ | Food is deeply and intrinsically important to people. Food is personal; people are willing to fight for it.” |
– Charlie Arnot, Center for Food Integrity, USA
Susan Riese
Manager, Public Relations & Consumer Marketing Programs
Manitoba Pork
“The team stepped up to help CAMA express our expanded mandate of being more inclusive of Canada’s entire food system, from primary production to branded food products on the grocery store shelf. Their brand strategy team that lead our name and brand evolution, and the creative development team who visually brought life to it, invested much research, expert thinking and passion. They collaboratively worked with the Executive and ultimately delivered recommendations and solutions I knew would be well received by the National Board and our members.”
Mary Thornley
Executive Director
Canadian Agri-food Marketers Alliance
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